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Prices are high because Nordmann firs are slow-growing trees
it can take up to
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10 years to grow a 2m specimen. Many Georgian nurseries only began to grow them when the crackdown on logging
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caused demand for legal trees to rise, meaning they are not yet fully grown. With a severely limited supply of legal, domestic Nordmanns, consumers are either forced to splash out on expensive imported firs or settle for cheaper home-grown alternatives that are seen as less beautiful, fragrant and prestigious. This results in an odd, albeit
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temporary, situation. Georgia, a nation famed for its beautiful Christmas fir, is exporting the seeds for these trees to countries like Denmark and Poland, then importing the trees back at a steep mark-up once they are
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grown. Agromax Decor, for example, imports Nordmann firs from Poland while it waits for its own to mature. But it won¡¯t be forever ? prices should drop over the next five years as the juvenile Nordmanns reach maturity.