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Moshe Hogeg is a man on a mission. He's made millions as an entrepreneur in the technology sector, and in August
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last year he splashed out on a football club. It wasn't any old club, it was
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Beitar Jerusalem, one of Israel's top sides but one which was best known for its anti-Arab, anti-Muslim bias and for its violent, racist supporters. The challenge he set himself was to turn it around, to change the club's narrative. The results have been startling. It's a Wednesday night at the Teddy
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Stadium, the ground sandwiched between a busy road and a shopping mall. This is home to Beitar Jerusalem, arguably the biggest club in Israel with historic political ties to the right-wing Likud Party, and one that has never signed an Israeli Arab player. Its fans come from all corners of the
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country. They're traditionally working class and tonight, dressed in the team's yellow and black colours, they arrive for a midweek fixture against Hapoel Hadera.