But more than any other, ¸íǰst=¸íǰst the scandal came to symbolise a number of issues; sub-standard governance across sport, the greed and unchecked excess at the top of world football, and the vast wealth generated by deals with sponsors and È«Äá·¹Çø®Ä«=È«Äá·¹Çø®Ä« TV companies.